Google Analytics is a free service provided by Google to help web designers and web site owners get a better handle on who is visiting their web sites and how to better marketing their business or organization.
The information gathered by Google includes: date and time of the visit; length of the visit; if the visitor came from a referral website and which one (i.e., a direct link, or from a search engine); how long they stayed on each page and where they went after they left that page. The system also will track where the visitor is located (via IP address – so at best you get country of origin), and a little bit about their computer operating system including which browser, graphics settings and plugins they used to access you web site. This information helps our designer know how to optimize the site to your most common type of visitor. For example, if most of your visitors are using their “smart phone” to access your website, we may want to re-design the site to include additional settings optimize to that screen size.
There are two ways to set this up. jebswebs can add you to our current Google Analytics account and send you reports, or you, the client, can create your own account with Google and send us the code that needs to be put on the web pages.
jebswebs charges only for the time it takes to set up – and that depends on the number of pages on the site. The system works with traditional static web pages as well as content management systems like Joomla, Drupal and WordPress.
We should note that if you use our hosting plan (via Maine Hosting Solutions) we also include AWStats, a server-side logging and statistics program. The AWStats reports are great to use in concert with Google Analytics. As one of our clients, we can arrange to send you both reports each month.
Special Services provided by Google Analytics
Google Analytics Advertising Features allow jebswebs to enable features in Analytics that aren’t available through standard implementations. Advertising features include:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- Google Analytics Demographics and Interest Reporting
- Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers
Google has recently updated the Google Analytics Data Retention and the General Data Protection Regulation (GDPR) to be in compliance with European Economic Area (EEA) laws. The new GDPR terms will supplement this policy and will come into force on May 25, 2018. Learn more about Google’s GDPR…
I want it! What do I do now?
Contact jebswebs today and we will get your Google Analytics account set up right away!