Quick Tip: Page Titles

Providing a descriptive, succinct page title is important for accessibility. The page title text usually appears at the very top of the browser window or in the web page’s browser tab. WCAG 2 requires that page titles describe the page content or purpose. Because the page title is read on each page, it should be short – generally no more than a few words. The number of visible characters in the browser tab is limited, so the information that distinguishes that page content should be presented early in the title.

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