Personally, I am not overly concerned about privacy on the web, but many people are, and I can certainly understand this. I am concerned about some of the “biggest offenders” who have made the press lately. It’s one thing to have an online service that gather’s information, it is something else when you don’t let people/visitors know about it – or if you constantly change the requirements to keep your information private. The “biggest offenders” are also guilty of creating a false sense of security by creating the illusion of a “gated community” when all the while, their patrons’ personal information is available to those beyond the “gate.”
So, I am a bit ashamed that I didn’t catch this a few weeks ago when I stated adding GA to several of my sites. Rest assured I’ll be remedying that in the next few days.
For those who don’t know about GA and wonder, why all the fuss, let me explain.
BTW, just to play it safe, Google offers a free browser plug-in called the Google Analytics Opt-out Browser Add-on which, when installed in a browser [at this point available for Internet Explorer (versions 7 and 8), Google Chrome (4.x and higher), and Mozilla Firefox (3.5 and higher)], the information gathered by GA will be shared with the site owner, but not Google. So, if you are concerned about your privacy, you may want to install this.
Note: In researching for this blog entry, I came across an Australian news article on just this topic. Reading it next.