• The education (K-12) textbook publishing business is very different from other forms of educational publishing (e.g., college textbooks) or general commercial book publishing. In many ways things have not changed in K-12 textbook publishing industry as dramatically as they have elsewhere. They had better get moving.
• There are 22 U.S. states called “state adoption states” where the curriculum is selected by a single statewide board of education and all schools use the same books. The remaining states are considered “open territory states” where the curriculum is selected by local school boards. In state adoption states, textbooks are chosen and remain in classroom use usually for a minimum of seven years because of the large replacement cost to the state. Many of the “state adoption” states actually have a customized set of textbooks geared specifically to their state curriculum and state learning standards. Texas is a “state adoption” state; Maine is an “open adoption” state. Here is a nice resource about textbook adoption process from the Association of American Publishers.
• The economics of school textbook publishing industry are complex and starting to change as pedagogy changes. I suspect, but I don’t have the data, that instructional materials are now more likely to be workbooks and thinner modular sets of content rather than the large, thick and heavy books of my youth. Most social studies textbooks are probably out of date by the time the ink dries. Math and Reading textbooks probably have the longest shelf life.
• The movement to experiential learning and project-based learning, particularly in the middle and secondary classrooms has dramatically changed the types of instructional materials used.  The increased attention to students’ individual learning styles and the principles of universal design for learning have transformed the practice of teaching in many classrooms with teachers moving away from the use of traditional textbooks.
• The internet has changed the world, albeit somewhat more slowly in our American classrooms than in our homes and businesses.
• Contrary to the predictions made in a Forrester article from 2000, the e-book is not dead. That may have been true in 2000, but not 2011. Barnes & Noble and Amazon.com now sell more e-books than paper books. Check out this data on e-book sales.

In my opinion, many of the folks publishing K-12 educational textbook are scared because things are all changing so fast and they fear that what happened to the music industry will happen to them. They have probably been reading things like this which looks like it was published 2-3 years ago.

If K-12 textbook publishers continue with the same old business plan, they will be gone.

I personally think the future for educational publishing never looked brighter – if they do it right. Here’s someone who agrees:

Peter C. Davis, president of McGraw-Hill Education stated last summer, “We are making content more usable and parsable so it can be targeted to create an individualized and personalized learning experience for students and produce desired learning outcomes.  We need to stop thinking of e-books as transformative.  They are not. Adaptive and interactive learning tools are where education needs to go and where the real opportunity lies. Bring on this new world. The quicker it happens the more exciting it is for us.”  (Source citation)

Whether you call them 21^st Century Learners or Digital Natives, today’s students in K-12 classrooms have been and continue to be exposed to information sources and delivery systems radically different from the ones that existed even a decade ago. The idea of going to a shelf to get a dictionary or an encyclopedia to find information is archaic. The idea that a textbook can hold all of the information a student needs to know, even for a semester, is almost as obsolete.

Rather than asking about where to get a digital textbook, we should be asking: “What are, and how do we acquire, the instructional materials needed to help students learn and to help teachers facilitate learning?

Some things to look at…

• Educational Publishing blog from the Association of Educational Publishers (AEP)
• From xplana: “How” Is More Important that “What” in the Future of Educational Publishing — Services, Tablets, and Mobile Expectations

Have a thought on this…comment please!

Photo credit: Licensed by Creative Commons by Crystal

Yesterday, Amazon CEO Jeff Bezos unveiled the latest entry in the Kindle family – the DX. The new larger e-book is being marketed to colleges and universities as the first e-text for higher ed. The announcement was made at one of my Alma maters, Pace University in NYC. Apparently Amazon has several colleges lined up to pilot the new device in their classrooms and lecture halls. The new Kindle comes in at nearly $500 so the colleges have indicated some interest in subsidizing the cost of the device. Read the NY Times article about the announcement.

The second big e-text news came yesterday as well as California Gov. Arnold Schwarzenegger announced a plan to “make California the first state in the nation to offer schools free, open-source digital textbooks for high school students.”

According to the news release on the governor’s blog:

“At the Governor’s request, Secretary Thomas will work with State Superintendent of Public Instruction Jack O’Connell and State Board of Education President Ted Mitchell to develop a state approved list of standards-aligned, open-source digital textbooks for high school math and science. This list will be compiled after content developers across the country are asked to and have submitted digital material for review. “

It is clear the the e-book is the future of education. The exact shape, size and format remains to be seen. But whatever the outcome, the actions of the last two day will no doubt push accessibility issues forward as both the higher education and public schools entities will require that all of these devices and materials will be accessible.

Very exciting.

~j

The Reading Rights Coalition, which represents people who cannot read print, will protest the threatened removal of the text-to-speech function from e-books for the Amazon Kindle 2 outside the Authors Guild headquarters in New York City at 31 East 32nd Street on April 7, 2009, from noon to 2:00 p.m. The coalition includes the blind, people with dyslexia, people with learning or processing issues, seniors losing vision, people with spinal cord injuries, people recovering from strokes, and many others for whom the addition of text-to-speech on the Kindle 2 promised for the first time easy, mainstream access to over 245,000 books. Read the whole news release on the Maine Cite website

The Reading Rights Coalition have also started their own website

~j

Image from Creative Commons license